Protecting Ideas, Protecting Wildlife & Protecting Your Power

From trademark strategy and copyright protection to licensing and business agreements, Yvette H. Ayala works behind the scenes helping businesses protect their most valuable assets.

But her story doesn’t stop in the legal world.

Born and raised in Miami to immigrant parents, Yvette built a successful legal career while nurturing a lifelong passion for animals. In 2018, after witnessing the realities of wildlife conservation firsthand in South Africa, she founded Reclaimed Earth, a nonprofit dedicated to protecting endangered wildlife through education, advocacy, and global conservation efforts.

In this episode, Anna and Yvette explore the intersection of law, purpose, entrepreneurship, and compassion, and how following the things that truly matter can lead to a life that’s both successful and deeply meaningful.

👠 Key Moments:

• Yvette’s journey from Miami-raised daughter of immigrants to intellectual property attorney
• How she helps entrepreneurs and creatives protect their trademarks, brands, and ideas
• The most common legal mistakes founders make when launching a business
• Why intellectual property protection is essential in the digital age
• The personal development journey that helped Yvette overcome self-doubt
• The life-changing trip to South Africa that inspired the founding of Reclaimed Earth
• Protecting endangered wildlife and advocating for animals with no voice
• Balancing a successful legal career with purpose-driven nonprofit work
• Why women don’t have to choose just one path to make an impact

Whether you’re launching a brand, protecting your creative work, or searching for a deeper sense of purpose in your career, this conversation is a powerful reminder that success and meaning don’t have to live in separate worlds.

🎧 Listen now and learn how to protect what you’re building, while staying connected to what truly moves you.

Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for. 

📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet, it’s definitely worth the view!  https://www.youtube.com/@IWantHerShoesPodcast

Follow us for more updates:

• IWHS Pod Instagram: https://www.instagram.com/iwanthershoespodcast/
• IWHS Pod Website: https://iwanthershoes.com/
• Anna’s Instagram: https://www.instagram.com/iwanthershoes/
• Yvett’s IG:  https://www.instagram.com/esqapades/ 
• Yvett’s Website: https://www.reclaimedearthwildlife.com
• Yvett’s LinkedIn: https://www.linkedin.com/in/yvette-ayala-law/

EPISODE CREDITS:

Writer and Host: Anna Anisin

Produced, edited, and mixed by the Formulatedby Team

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