Power, Property & Playing the Long Game

Host Anna Anisin sits down with Natasha Falconi, Founder and President of Falconi Capital, a South Florida-based real estate investment firm specializing in value-add multifamily properties. With experience as an accountant at a top-three firm, Chair of a bank, property manager, and investor with her own capital in every deal, Natasha understands real estate from every angle.

Her passion? Revitalizing underperforming properties, strengthening neighborhoods, and creating smart, strategic returns for investors, all while ensuring tenants have safe, well-maintained places to live.

In this episode, Anna and Natasha dive into financial confidence, risk, negotiation, and why more women need to step into the world of investing, not as spectators, but as owners.

👠Key Moments:

• Natasha’s journey from accounting and banking to launching Falconi Capital
• What “value-add” multifamily investing really means, and how to spot opportunity
• Seeing both sides of the deal: how lending experience sharpens negotiation power
• Why investing alongside her investors matters, and what “skin in the game” really signals
• Balancing strong returns with ethical responsibility to tenants and communities
• The biggest financial blind spots high-earning women face
• Risk tolerance, forecasting, and how to think long-term about wealth
• Style and presence in high-stakes rooms, and how confidence translates into credibility

Whether you’re curious about real estate investing, looking to diversify your portfolio, or ready to think differently about money and power, this conversation is a masterclass in playing the long game.

🎧 Listen now and step into ownership, strategically, confidently, and on your own terms.

Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for. 

📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet, it’s definitely worth the view!  https://www.youtube.com/@IWantHerShoesPodcast

Follow us for more updates:

• IWHS Pod Instagram: https://www.instagram.com/iwanthershoespodcast/
• IWHS Pod Website: https://iwanthershoes.com/
• Anna’s Instagram: https://www.instagram.com/iwanthershoes/
• Natasha’s IG: https://www.instagram.com/natfalconi/
• Natasha’s Website: https://www.falconi-capital.com/
• Natasha’s LinkedIn: https://www.linkedin.com/in/natasha-falconi-aa725011/

EPISODE CREDITS:

Writer and Host: Anna Anisin

Produced, edited, and mixed by the Formulatedby Team

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