Episode 17 - More Than Metrics

In this strategy-packed episode of I Want Her Shoes, host Anna Anisin sits down with Virginia Laird Rojo, a powerhouse marketing leader who’s helping brands rewrite the playbook for how agencies and internal teams work together, with fewer resources, tighter budgets, and more demand than ever. As brands face rising expectations and limited bandwidth, Virginia steps in with a bold but balanced approach: build ecosystems that actually work. With a sharp eye for structure and a heart for sustainable leadership, she helps teams not just survive, but thrive. Together, Anna and Virginia unpack what it takes to lead in this new marketing landscape, how to cut through chaos without burning out your team, and why doing more with less doesn’t mean sacrificing your standards, or your style. 👠 Key Moments: - Virginia shares what’s broken in the traditional agency model, and how to fix it with scalable, smart frameworks that drive results. - Learn how today’s marketing leaders can stay strategic and creative while meeting rising demands. - Discover the art of “ecosystem building”, a holistic approach to aligning partners, processes, and people. - Hear how Virginia navigates pressure with grace and clarity, and the timeless wardrobe staples that make her feel most powerful. - A real-world look at marketing leadership today, grounded in clarity, driven by purpose, and polished with presence. 🎧 Tune in now for a conversation that proves wealth isn’t just about numbers, it’s about owning your journey, leading with grace, and celebrating your story every step of the way. Whether you’re a finance professional, a woman stepping into independence, or just someone who loves shoes with a story, this episode is for you. Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for. 📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet, it’s definitely worth the view! https://www.youtube.com/@IWantHerShoesPodcast Follow us for more updates: Podcast Instagram: https://www.instagram.com/iwanthershoespodcast/ Anna’s Instagram: https://www.instagram.com/iwanthershoes/ Virginia’s LI: https://www.linkedin.com/in/virginialairdrojo/ Virginia’s IG: https://www.instagram.com/virginialairdrojo/ Virginia’s Website: https://www.agencyfriends.co/ EPISODE CREDITS: Writer and Host: Anna Anisin Produced, edited, and mixed by the Formulatedby Team Follow us on IG Watch on Youtube